Authority and the Internet

I've started reading Don't Eat the Fruit and I like what I have read.  It likely has something to do with his approach to media and how it influences us.

This was and interesting idea about what the internet does to authority and community

The Internet is not merely a means of communication, it is more fundamentally about giving individuals the power to choose what information they consume. The trade-off is that the more choices we have, the more decisions we make in isolation and the fewer we make either in community with others or under the authority of leaders.
Of course, I could claim that the Bible is my authority and that my view is more biblical than that of Piper, Boyd, or the iMonk. But everyone claims the Bible is their authority. Bible, Bible, Bible – everyone quotes the Bible. What’s really happening is that I “agree” with leaders when their interpretation of the Bible matches up with my personal views. The Internet simply gives me more views from which to choose.
And the more choices I put in front of myself, the more choices I make. The more choices I make, the more I believe in my ability to chose. In the end, my authority is not the church, nor the Bible, it is my will to choose.