27 August 2008

With the right marketing anyone can be smart.

I sometimes marvel at how companies can spin things to make their products seem better than everything else - when usually most of their competitors product works equally well. Yes, I'm aware that is the most basic priciple of marketing, but sometimes the end result is just goofy.

I the world of sound system there are a lot of great speaker, amp and processing companies - not matter what you read, there is no one company that will sound good no matter what. Each system requires a talented designer to choose the right componets.

So that being said here is a quote that I read.

"I've been in a couple of hundred rooms, and, to me, this is the best-sounding system in the best-sounding room I've ever been in. In so many other rooms, the first thing I would notice as a sound engineer is the system. But here, the first thing I hear when I walk in is the band jamming, the vocalist singing, or a pastor whispering into a mic. Ever musician is communicating directly to me and every word is crystal clear"
- Chris Gille, Audio Department Head
Willow Creek Community Church

First - I'll let you in on a trade secret...every Audio guy that walks into any room will analyze the system. My wife still cringes when I'm critiquing the audio system during a wedding or at any event we are visiting.... so Mr. Chris Gille is no different. What is different is the craziness that the system at Willow Creek is beyond analysis, that in that room, with that system - you just hear the sound.

That is like saying my car runs so smoothly that when I get in I just zoom down the road forgetting I am in a car - while everyone else in the world is aware they are in a car.

OR My forest is so great - I don't even notice it has trees.

Sure he doesn't notice the system ANY MORE. But this is an add using Willow Creek to sell line arrays to churches that would be better off using traditional speakers (my own oppinion).... but if the Mecca of Willow says do it, the clones will follow (ok, that is a different rant)

The reality is every company markets like this to some extent...this one jumped out at me.

1 comment:

Brian B. said...

Heehee. It's not just the pros that do it. I'm as amateur as you can get, and I'm always turning my head to hear the system.
Arg, and yes, monkey see...